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Blogs and LinkedIn Go Mainstream for Lawyers

By law firm marketing, linkedin marketing, research

John Corey (@jecorey), President and Founding Partner of Green Target Global Group, is interviewed by Bloomberg TV about the 2013 In-House Counsel New Media Engagement Survey conducted by Greentarget, InsideCounsel and the Zeughauser Group.

Here are a few insights from the video and report:

  • Law blogs are seen by in-house counsel as reliable and credible sources.
  • Well-executed blogs may influence in-house counsel hiring decisions.
  • LinkedIn has the greatest concentration of lawyers of any social network – 60% have used LinkedIn in the last week and 40% in the last 24 hours.
  • Use LinkedIn to connect with outside counsel
  • Connect with business leaders.
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