Okay, basically people’s behaviors have changed…again.
We are tuning out traditional “push” marketing tactics. It has become much more difficult to grab our attention. But the good news is that inbound marketing has become a very effective way to create brand awareness and get (and keep) new business.
You may have even heard some rumblings about “inbound marketing” around the office and wonder what the heck is it?
What Is Inbound Marketing?
Inbound Marketing is a comprehensive, data-driven approach to marketing. Think about it. Google and Facebook (among others) collect tons of data about us: our likes; our dislikes; purchasing habits; demographic information; geographic information. And, now we can use this data to deliver lazer-targeted content to potential customers.
Inbound Marketing uses facets of “pull” marketing, which you may already be using, like Blogs, SEO, Social Media, E-Books, White papers and Special Offers.