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Concera Media provides Kansas City restaurant marketing services by building websites in WordPress, utilizing social networks and implementing email campaigns and search engine optimization (SEO).
Where BBQ Meets the Blues
BB’s Lawnside BBQ has been serving the barbecue and blues in Kansas City for 22 years. Being a small business, BB’s has to watch every dollar. So, spending money on advertising is not a top priority. They had tried some advertising campaigns in the past but had limited return on investment. BB’s wanted a cost-effective way to attract new business and keep loyal customers coming back.
In 2009, Concera Media rebuilt BB’s website in WordPress and implemented a social media strategy which started with facebook and Twitter. Later, Google+ was added, as well as email campaigns and integration with several restaurant-focused networks like Urban Spoon and Yelp.
“What’s great about online restaurant marketing is that I can target my customer with accuracy. Plus, I can look at the analytics,” said Lindsay Shannon, owner of BB’s Lawnside BBQ. “I can promote a special event or a new menu item, and then immediately see what works and what doesn’t. Then we can make adjustments on the fly.”
During the 2012 All-Star game in Kansas City, Concera Media jumped on BB’s Twitter account to interact with visitors looking for barbecue recommendations. Ultimately, BB’s attracted new, out-of-town customers and reminded locals that BB’s is a uniquely Kansas City experience.
It turned out to be the best week in revenue ever for BB’s Lawnside BBQ. (Read the full article below)
Check out Kansas City-area restaurants with tasty Twitter followings
~ Kansas City Business Journal
In April 2012, BB’s was featured on one of the most popular shows on TV, Anthony Bourdain’s No Reservations. Concera Media spread the word via SEO, email and social networks. Today, BB’s has amassed an army of facebook followers approaching 5,000, who rally around an event at a moment’s notice.
Kansas City Internet Restaurant Marketing:
- Website built in WordPress – Easy to manage and update
- Search Engine Optimization – Helps you get found
- Social Media Integration & Campaigns – Grow your customer base and add new customers
- Email Integration and Campaigns – Keep your loyal customers up-to-date and offer loyalty programs
- Social and Traditional Public Relations – Tell your story online and offline
I have been doing a lot of Search Engine Optimization (SEO) lately – researching keywords, building the keyword matrix, competitive analysis, writing meta titles and page descriptions, and on-page copy. But the dream specifically focused on writing the page description for a client who doesn’t exist in an industry which I can’t recall. What I do remember is that I kept rearranging the words so that my Scribe Content Optimizer would give me a good score.
Doing Web Marketing SEO is like solving a puzzle or playing a video game where you try to make your way through a maze. When I was a teenager, I used to play a lot of arcade games. But the game I played the most – hands down – was Ms. Pac-Man. I’m still pretty good because I figured out patterns for each level. Back then (1980’s), I played so much Ms. Pac-Man that I would dream about the patterns (go left here, get the peach, turn right, avoid blinky).
I’m doing a lot of SEO for clients at the moment, so I wonder if I will start to have SEO dreams more regularly now. [Reminder, I need to do some SEO for ourselves. Sometimes, you get so busy that you forget to market your own business.]
Have you had SEO dreams? Details please…